The fair marketplace for luxury watches
dailoro is the fair marketplace for luxury watches from verified dealers, buyer protection included. We offer you a community where verified specialist dealers and passionate collectors come together as equals:
Concentrated experience from decades of watch practice and digital market development.
Quality over quantity: a steadily growing circle of verified specialist dealers.
Digital innovation for the global market – built for the future.
The current watch market is changing, but not everything is moving in favour of the people involved. Dealers are under enormous margin pressure. Buyers get lost in an ever more impersonal digital jungle. But what really defines the love for luxury watches? It is the joy of the hunt. From the very first piece in a collection to the long-awaited grail watch. We believe the journey of buying a watch should be just as valuable as the destination.
dailoro brings together what belongs together.
We bridge the gap between collectors and specialist dealers. Our credo: the core of every good trade is and remains honesty, transparency and personal exchange.
Behind dailoro stands the expertise of Tandem Marketing & Partners — a web agency that embodies digital innovation and is just as at home in the watch industry as in e-commerce. This know-how flows into every pixel of dailoro: into the technology, the user experience and the question of what a fair marketplace of the future should look like.
Our mission
We see dailoro as a platform for fair trade: fair conditions for dealers, safety for buyers and a healthy environment that benefits the entire market.
A marketplace that takes your passion seriously. Through our careful verification of dealers and protected processes, we create a safe haven for your dreams.
We offer a fair standard of cooperation. That means transparent fees that respect your margin, and the freedom to communicate directly and openly with your customers. We also give smaller specialist dealers the visibility they deserve.
At dailoro, B2B and B2C business are equally welcome. We actively encourage trade between professionals, because a healthy network thrives on pros buying as well as selling — safely and efficiently.
The dailoro
family
In a family people look out for each other. That is why buyers are not anonymous transaction numbers and dealers are not mere commission suppliers. We share knowledge, celebrate craftsmanship and make sure every member feels at home. That is our contribution to a better watch world. One of our experienced contacts for dealers and buyers is Max Häffner.
ContactOur vision
dailoro starts as a marketplace – and is built to go further. We continuously develop new and innovative features that bring real value to both buyers and dealers every day.
With our price finder we make market data accessible to everyone. Dealers use the index for fair pricing while buyers can track the value stability and trends of their favourites in real time. A gut feeling becomes a well-founded decision. Transparent, data-driven and fair.
Find exactly the watch that completes your collection – save your personal preferences as a search query and look forward to fresh results every day. As soon as a matching watch is listed on dailoro you get a notification.
Pro: On request dealers can proactively present matching models to you.
With this feature buyers can offer their watch(es) for trade-in: list once and the offer reaches numerous dealers at the same time.
Do you want to report on the future of a fair watch market? We provide journalists and media representatives with up-to-date market data, insights into price developments and official statements.
To the press areaWe are building the digital home for watch lovers. Do you share our passion for mechanical timepieces and fairness? Even when we have no active openings, we look forward to unsolicited applications from people with watch DNA.
Apply spontaneouslyYou are a dealer, investor or potential partner and want to be part of dailoro's expansion? Let's talk about synergies and the shared vision of a transparent market.
Get in touch
