The fair marketplace for luxury watches
dailoro is the fair marketplace for luxury watches from verified dealers, with buyer protection included. We offer you a community where verified specialist retailers and passionate collectors come together as equals:
Combined experience from decades of dealing with watches and digital market development.
Quality over quantity: a steadily growing network of verified specialist retailers.
Digital innovation for the global market – built for the future.
The watch market is changing, but not everything is moving in everyone's favour. Retailers face enormous margin pressure while buyers get lost in an increasingly impersonal digital jungle. But what is it that really makes people love luxury watches? It's the thrill of the hunt — from the first piece in a collection to the long-awaited grail watch. We believe the journey of buying a watch should be just as valuable as the destination.
dailoro brings together what belongs together.
We build the bridge between collectors and specialist dealers. Our creed: honesty, transparency, and personal exchange are – and remain – the core of every good deal.
Behind dailoro stands the expertise of Tandem Marketing & Partners — a web agency that embodies digital innovation and is just as at home in the watch industry as in e-commerce. This know-how flows into every pixel of dailoro: into the technology, the user experience and the question of what a fair marketplace of the future should look like.
Our mission
We see dailoro as a platform for fair trade: fair conditions for dealers, safety for buyers and a healthy dynamic that benefits the entire market.
A marketplace that takes your passion seriously. Through our careful dealer vetting and protected processes, we create a safe haven for your dreams.
We offer a fair standard of collaboration. That means transparent fees that respect your margin, and the freedom to communicate directly and openly with your customers. We also give smaller specialist retailers the visibility they deserve.
At dailoro, B2B and B2C business are equally welcome. We actively encourage trade among colleagues, because a healthy network depends on professionals being able to not only sell with us, but also buy safely and efficiently.
The dailoro
family
In a family, people look out for one another. That is why buyers are never just anonymous transaction numbers to us, and dealers are never just commission suppliers. We share knowledge, celebrate craftsmanship and make sure every member feels at home. That is our contribution to a better watch world.
ContactOur people
When you have a question at dailoro, it reaches real people.
Max knows the watch world from every perspective: as a dealer, advisor, and collector. With decades of experience in the high-end segment, he is the contact who speaks the language of collectors and understands the challenges of the trade. Whether it's onboarding dealers or a question about a purchase – with Max, you are in the best hands.
Get in touch
Julia is responsible for how dailoro presents itself to the world and what people learn about us. She is the first point of contact for media enquiries, collaborations, and all brand communication. Journalists, bloggers, and influencers from the watch world are in exactly the right place with her.
Get in touch
Holger is already thinking about tomorrow's dailoro. He guides dealers, investors, and strategic partners as they join our network — with a sharp eye for synergies and the ambition to grow the fair watch market together. If you want to actively shape our expansion, talk to Holger.
Get in touchOur vision
dailoro starts as a marketplace – and is built to go further. We continuously develop new and innovative features that bring real value to both buyers and dealers every day.
With our price finder we make market data accessible to everyone. Dealers use the index for fair pricing while buyers can track the value stability and trends of their favourites in real time. That turns a gut feeling into an informed decision. Transparent, data-driven and fair.
Find exactly the watch that completes your collection – save your personal preferences as a search query and look forward to fresh results every day. As soon as a matching watch is listed on dailoro, you’ll get notified.
Pro: On request, dealers can also proactively present matching models to you.
With this feature buyers can offer their watch(es) for trade-in: list once and the offer reaches numerous dealers at the same time.
Do you want to report on the future of the fair watch market? We provide journalists and media representatives with up-to-date market data, insights on pricing trends, and official statements.
To the press areaWe are building the digital home for watch lovers. Do you share our passion for mechanical timepieces and fairness? Even if we have no active openings, we welcome speculative applications from people with watch DNA.
Apply speculativelyAre you a retailer, investor, or potential partner and want to be part of dailoro's expansion? Let's talk about synergies and the shared vision of a transparent market.
Get in touch
